The Conversation
The Big Lessons of Political Advertising in 2018
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Generation Z voters could make waves in 2018 midterm elections
By Kei Kawashima-Ginsberg, Tufts University Unlike the much-studied millennials, we don’t know much about Generation Z, who now make up most of the 18- to 24-year-old voting bloc. These young people started first grade after 9/11, were born with the internet, grew up with smartphones and social…
You can trust the polls in 2018, if you read them carefully
By Josh Pasek, University of Michigan and Michael Traugott, University of Michigan
